Building Reputations: Why the Best Real Estate Agents Are PR Pros

Public relations, or PR, is a critical component of successful client-facing businesses. It is also a huge component of an outstanding real estate branding strategy.

At its core, being a real estate agent is all about the relationships you form and their longevity. The best realtors are PR pros and have developed an excellent reputation in their industry. They do this through targeted communication, marketing, and exceptional service. Why? Because it drives sales and is one of the best ways to reach clients.